In order to get started, make sure you have admin permission on your Facebook page. In this case, we are interested in how WhatsApp ads are set up on Facebook. Once you have seen what they are and what benefits they bring, it’s time to implement these ads into your company’s marketing strategy. The difference is noticeable when compared, for example, with advertising and advertisements that use e-mail.

Using this app commercially allows you to bring the potential customer and the company closer, since being aware of WhatsApp notifications is natural and this is even more efficient when you manage your corporate WhatsApp conversations through Callbell. The ultimate benefit is the portability that WhatsApp implies. And, of course, an advertisement that interests you and that is easily accessible will attract even more attention. Making advertising stand out without appearing too intrusive, in media where constant scrolling and excessive consumption are part of the dynamic, allows the user to already have a predisposition to see this type of content. The ability to make these ads visible on Facebook is of greater importance. This will provide the company with a guide to get started with the guidance that will be provided to the user. Once the prospect clicks, they will see a predefined message that you can automatically send when you place your ad. However, this is not only an advantage for users, but also for companies, which eliminates the barrier that prevented immediacy in the interaction.Īnother advantage concerns the communication that becomes direct and synthetic. The convenience that WhatsApp Click to Chat ads represent is obvious: you do not need to add the message recipient to leads, so the user experience improves dramatically. The aforementioned can be modified, as we will see later, but the basic idea is quite clear: it allows you to move up to the funnel. In order to make this interaction efficient, once the ad is configured, WhatsApp has an automatic message, which indicates the potential customer’s interest in a product, thus adding the link. It also allows for much more familiar communication, just like in a physical store. So, the interaction with the customer has greatly improved.

This call to action is implied by first contact. The ad format with a product or service encourages natural user interaction: the customer wants to ask for something after seeing the ad. Then, an interested user can click on it and chat directly with the company. This distinction is important because the ads can be present on Facebook, Spotify or TikTok. These differ from the usual links because, as the name suggests, they redirect the user through an ad and not a simple wa.me link. There is a much more effective way for businesses to attract potential customers than by simply connecting these are WhatsApp Click to Chat ads. With WhatsApp ads we do not intend to place advertisements within the application or similar. This tool is useful for both companies and users, but it is insufficient in digital marketing, for which there is a much more precise variation that can be used by the companies themselves. You can also easily set a default message detailed instructions can be found directly on the WhatsApp page. In this case, refers to our phone number, which must be written with the international prefix, without signs, special characters or leading zeros. The formula for creating the link is really very simple: wa.me/.

It must be said that the link will be unrepeatable, so there will be no confusion of any kind. There is a link that leads the user to start a chat via WhatsApp with an unadded recipient, by using a wa.me link. But beyond that, there is another particularly interesting tool: WhatsApp Click to Chat. Proof of this is the WhatsApp Business version, which is aimed at companies wishing to get in touch with their customers.

In addition to serving for personal purposes, as an app, it has a lot of potential to be used in the commercial sector in order to generate leads. It is well known that WhatsApp is the quintessential messaging application all over the world.

Ad in whatsapp